BRAND & CREATIVE

Polycom Partner
Advertising & Creative

— Polycom (ANZ) —

B2B Marketing through new product advertising for Polycom's regional partners to be used for an online advertising campaign encompassing a range of digital publications.

 
 
polycom-online-advertising-b2b
 
 

Situation:

With an exciting range of new B2B products scheduled for imminent launch, the Polycom Australia & New Zealand (ANZ) team were looking to take the product to market via their regional partners.

We supported the Polycom team in the region with the design of a range of product advertising assets that could be used by their partners for an online advertising campaign which included major industry digital publications in Australian & New Zealand. 
 

Solution:

We worked closely with the Polycom team to develop a range of online advertising campaign assets showcasing the new B2B products being launched and also incorporated co-branding with Polycom's major regional Partners:

  • Westcon New Zealand
  • Westcon Australia
  • Transition Systems

Given our relationship with Polycom, we maintain a deep understanding of their Global Brand Guidelines, ensuring that their brand team is satisfied with our creative output and placing a strong emphasis on maintaining consistency with all other creative across this multi-national business.
 

Result:

We produced digital advertising assets for Polycom and their regional partners that were used to promote the new products being launched.

We highlighted that Polycom's technology is at the forefront whilst keeping the messaging punchy with easy to digest creative. 

Online advertising was created to promote the following new products:

  • Polycom RealPresence Trio 
  • Polycom RealPresence Centro
  • Polycom RealPresence Debut

We delivered the following online ads:

  • Medium Rectangle Advertisements
  • Skin Advertisements
  • Leaderboard Advertisements
  • Commercial Break Advertisements

 

 
Polycom RealPresence Centro B2B online advertising campaign co-branded
Polycom RealPresence Trio B2B online advertising campaign co-branded
Polycom RealPresence Centro B2B online advertising campaign co-branded Westcon Group
Polycom RealPresence Trio B2B online advertising campaign
 

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