BRANDING / INTEGRATED MARKETING

Hospitality Billboard Advertising Campaign

— Navarra Venues —

Nationwide billboard advertising campaign promoting weddings at all Navarra Venues, including a new Sydney CBD location.

Mind Methods Agency developed a campaign for Navarra Venues centred around promoting wedding space bookings at one of the five specialised venues: Le Montage, Curzon Hall, Conca D’oro, Oatlands House and a new Sydney CBD venue.

Largely a branding exercise but also timed well to coincide with the launch of the new website and introduction of their new venue located in the CBD. The recent addition to their suite is an exciting space in the middle of Sydneys CBD.

Billboards have a very limited exposure time in the larger formats, especially on highway billboards where the audience have merely seconds to digest the billboard message.

Photography direction was an important requirement to swiftly deliver creative that communicated brand messages in a quick and digestible manner. The hero image selected evokes romance, glamour and prestige, which perfectly portrays the first class service Navarra Venues is renowned for.

Additionally this campaign was promoted via social media, email marketing and via the newly launched Navarra Venues website.

Mind Methods completed the following items as a part of this campaign:

Advertising Campaign Plan
Creative Strategy
Creative Concept Design
Graphic Design
Layout Design
Large Format Media Management
Online Marketing
SEO
Social Media Marketing
Advertising & Media Selection
eDM / Email Marketing

Results

For the month of January we saw results peak on with website enquiries for all venues hitting a record high.

Australian Airports

Train Station Platforms