ADVERTISING / COMMUNICATIONS

IT / Tech Industry Online Ad Training Campaign

— Red Hat, Inc. —

Red Hat is a multinational software company providing open-source software products to the enterprise community namely storage, operating system platforms, training and consulting services. Mind Methods has been running online advertising campaigns for Red Hat in the ANZ region.  

 
 
 

Situation:

Mind Methods have been working with Red Hat to stimulate registration and awareness of their technical workshops and course offerings. To improve advertising engagement, Mind Methods converted static supplied online ads into HTML5, to add dynamism and extra messaging. 

Finding transitions and motion effects to guide the viewer through the messaging was the primary objective for each ad. Learning which pull outs from their respective landing pages would be best to drive engagement.

 
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Result:

Using the provided copy and assets we revamped RedHat's messaging to re-engage prospects who may have found the messaging stale.

We deployed the ads through several tech based Ad Servers and found an increase in leads and interest for our client. Guided by client feedback and a willingness to adapt, it's a continual process of trial and error until we found a solution that worked.

Mind Methods provided and delivered:

  • Briefing
  • Advertiser Selection
  • Online Advertising Plan
  • Ad Budget Management
  • Messaging Development
  • Creative Concepts
  • HTML5 Banner Advertising
  • Monthly Reporting & Insights
 
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