INTEGRATED MARKETING CAMPAIGNS

Higher Education
Marketing Campaign

— The University of Sydney —

Mind Methods were chosen to run an integrated end-to-end marketing campaign for The University of Sydney's Faculty of Health Sciences (FHS), taking three new courses to market and helping the faculty to achieve their new student enrolment targets.

This campaign included print advertising, direct marketing, market research, data analysis for segmentation and event marketing.

Objectives:

Launch and fulfil enrolments of three new courses and one revamped bachelors degree.
Take the client’s current brand ideas and bring them to life for a successful new faculty brand launch.
Re-brand a traditionally conservative University Faculty to appeal to a new student generation and create better engagement with prospective students.
Run an integrated campaign during the key decision-making period for school leavers in the months of December, January and February.
Generate awareness of new courses, to ensure faculty products are listed as preferences.
Encourage student applications for these new faculty courses.

Lanyard cards for the individualised Student VIP Access Pass

Methods:

Mind Methods worked as the Marketing Department for FHS, working closely with the department head to deliver the desired results. Mind Methods agreed to work exclusively on this project with Sydney University.