DIGITAL, SEO & ONLINE MARKETING
'Australia Street'
Digital Marketing Solution
— Vodafone Australia —
Mind Methods helped Vodafone communicate their new customer segmentation model internally through a unique, creative and memorable mobile responsive website.
Background & Objective
Vodafone Australia had embarked on a crucial piece of work to better understand their wide range of customers. They built a comprehensive Customer Segmentation Model in order to clearly define their customer types across a number of key demographic and behavioural characteristics. This needed to be quickly and easily communicated to all sales customer teams across Australia.
With powerful insights delivered by the segmentation model on hand, their objective was to clearly and creatively communicate these insights - taking them from numbers, charts and spreadsheets, into a format that was memorable and that would assist staff with better understanding the customers they serve.
Vodafone Australia approached Mind Methods for a digital marketing solution and our team delivered the data and insights in a mobile responsive website.
Visual Communication
With a large amount of data on hand we set out to develop some powerful creative that would visually communicate the findings within the segmentation model. We used a range of colours and images to identify customer segments and creative "app-style" icons to achieve a user-friendly mobile experience.
“Mind Methods delivered a solution that took powerful data and turned it into a memorable experience. This was a solution that would benefit the organisation, it’s employees and ultimately; the overall customer experience.”
Intuitive & User-Friendly Digital Experience (UX)
We developed a user-friendly mobile responsive website that provided a easy to navigate user experience directly on-screen. We incorporated mobile-app functionality that was highly intuitive given the wide-spanning adoption of mobile devices across all age groups.
Mobile-Responsive Website Design
Our focus was on providing a consistent mobile experience. A mobile-optimised micro-site would not have been enough for this project, as this would date over time as technologies evolve. Instead we developed a completely mobile-responsive design that was device & technology proof - a truly powerful solution!
