SMALL BUSINESS MARKETING

Building & Construction Online Marketing

— Tile Direct —

A custom online solution for the leading tile supply and installation business on Australia's Eastern Seaboard.

 
online-marketing
 

Situation:
Tile Direct first started as a family business and have now grown to be the leading tile supply and installation company on the Eastern Seaboard of Australia.

Tile Direct needed a website solution that could reflect their status in the industry and that would be built on a powerful infrastructure that could initially be simple but continue to grow with them over the longer term.

Solution:
We conducted a thorough planning process initially to help Tile Direct come up with a strong website brief and long term content and online marketing strategy.

The planning process was designed to ensure that the solution built would last the business over time and be able to evolve easily with the future needs of the business. We identified the key digital needs of the business and then began to set out on the first phase to deliver a custom business website. 

Result:
We successfully built a solid website solution for Tile Direct as the first stage of their digital development as a business. The website was launched on a strong multi-site platform with functionality that will enable the business to achieve their short, medium and long-term digital goals. 

Mind Methods also presented to the team a brand direction (brand concept design) that could be achieved to evolve the overall Tile Direct brand identity, this was not rolled out as part of this project. 

We delivered:

  • Business & Marketing Planning Workshops
  • Online Strategy Workshop
  • Website Concept Design
  • Website Content Structuring
  • Website Content Development
  • Website Design (Image & Artwork)
  • Mobile Responsive Design
  • Content Management System (CMS) 
  • Website Technical Development & Construction
  • Infographic Development
  • User Experience Design
  • Brand Evolution Concept Design
  • Digital Sales Process Development
 
 
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