MARKETING STRATEGY | BRAND DEVELOPMENT | CREATIVE | DIGITAL MARKETING
Construction Supplies Brand, Traditional & Digital Marketing
Oriem
Oriem is a fast-growing, ISO-accredited distributor that unifies 25 + years of concrete-supply expertise - supplying reinforcing bar and mesh to formwork, drainage, tools, machinery, safety gear, decorative coatings and more - into one “one-stop” trade hub.
TYPE:
B2C, B2B
INDUSTRY:
Building & Construction Supplies
SERVICES:
Brand Strategy, Creative Strategy, Integrated Marketing Communications, Website Design & Development, SEO, Google Ads, Email Marketing Automation, Multi-site Trade Store Marketing, Collateral & Packaging Design, Analytics & Conversion Tracking, Industry Analysis, Competitor Analysis, Target Market Analysis, Graphic Design, E-Commerce/Product Integration
In just five years the brand has expanded to five Western-Sydney trade stores and 50+ staff, servicing concreters, civil contractors and builders who value speed, range, quality service and on-site expertise.
Marketing Brief
Oriem’s founders asked Mind Methods to fuse three legacy brands into one scalable entity and power nationwide growth through Mind Methods full service marketing offering. They needed a modern identity, consistent store experience and a digital engine that could drive both account-based B2B sales and walk-in B2C trade.
Challenges
The merger left fragmented brand assets, duplicate product data and separate customer databases. Competitors were outranking Oriem online, and buyers still equated the business with its legacy names. Logistics complexity and COVID supply shocks heightened the urgency for a seamless, multi-location customer journey.
“Mind Methods transformed three good businesses into one great brand. Their strategy, design and digital know-how delivered results we can see in every store”
Strategic & Creative Approach
We kicked off with market, competitor and keyword research to isolate high-value segments and “job-site pain-points” .
Next came a collaborative brand sprint—messaging, tone and visual identity - followed by a phased digital build: website and online catalogue, GA4/Tag Manager events, SEMrush SEO sprints and a Google Ads test-learn loop.
Simultaneously we produced a 500-page trade catalogue, signage kits for all five stores, and sub-brand packaging for the new product range to create shelf impact.
Outcomes & Results
Mind Methods’ holistic approach gave Oriem the clarity, credibility and omnichannel engine to scale confidently - cementing its promise of “Everything. Everywhere. Everytime.”
During the campaign period the following results were achieved:
