Integrated Product Marketing Campaign for Polycom RealPresence Centro
— Polycom (APAC) —
An integrated product marketing campaign across digital, social, online and print for Polycom® RealPresence Centro™
Polycom were set to commence the promotion of one of their new flagship products Polycom® RealPresence Centro™ through an integrated campaign.
The objectives were to develop a campaign to senior decision makers within enterprise accounts that effectively positions Polycom® RealPresence Centro™ and that would provide greater awareness for the product within the broader enterprise sector.
Mind Methods Agency worked closely with the Polycom team to develop a campaign that would educate the audience about the evolution of video collaboration for ‘circle’ meetings, positioning Polycom® RealPresence Centro™ as next step in video collaboration.
Given the importance of the product campaign, Mind Methods Agency were heavily involved in the campaign theme development process, which would become the foundation upon which the entire campaign would stand.
This theme would aim to communicate the evolution of communication and collaboration in the 'round', showcasing how this evolution justifies the power of the new product and the impact that it could have on workplace collaboration. The theme would be delivered through all assets created from infographics to emails, landing pages, digital ads and social media content.
An outstanding theme was developed in partnership with the Polycom team, illustrating the evolution of circle communication and its effectiveness in workplaces of the future.
Mind Methods Agency delivered the following for the integrated campaign:
- Theme Development
- Ideation & Creation of Product Campaign Infographic
- Creative Asset Development (Website, Social, Landing Page, Email)
- VIP Program & Assets
- Electronic Direct Mail (EDM)
- Digital Landing Pages
- Social Media Planning, Scheduling & Posting
- Online Advertising