WHO WE ARE
Your Next Marketing Agency
We’re passionate sales and marketing professionals, where clients enjoy the benefits of dealing with one marketing agency for all their sales and marketing needs.
Why We Exist
“We created the agency that we always wanted to work with when working for large brands.”
Bridging the "Agency-Gap"
We're a revolutionary full service marketing agency who have walked in your shoes. We add value through our client-side experience and agency-side expertise. We stay focussed on your key marketing objectives.
Complete Marketing Expertise
We bring together powerful strategy,
planning, creative and digital to engage your audience through relevant content
across all marketing channels & media.
Uniquely Boutique Model
Our management team brings extensive experience and industry-leading talent to drive the growth of brands and deliver outstanding business results.
Uniquely Boutique
“Our expert team brings extensive experience and industry-leading talent to drive the growth of brands and deliver outstanding results.”
“A revolutionary agency who have walked in your shoes. As marketers we add value through collaboration.”
Committed Business Owners
“Clients have direct access to the owners of the business. We are committed, involved and here for the long haul.”
Simon Tokic
Co-Founder / Managing Director
Simon has worked with a number of leading Australian brands in FMCG, Entertainment & Retail, developing and managing numerous business and consumer (B2B/B2C) initiatives.
Simon brings extensive planning, research and project management skills and has also previously donated his time to Kidney Health Australia through championing a national campaign to raise awareness on the importance of the need for an increase in organ donors within Australia.
Organisations include:
• The Clorox Company
• Sony Pictures
• Universal Pictures
• Barbeques Galore
• Anglicare
Nathan Lee
Co-Founder / Creative Director
Nathan brings extensive experience spanning a long list of Australian and global brands across a range of industries, delivering outstanding brand, design, print and digital solutions.
Nathan has been delivering brand strategy since 2002, helping his clients envisage their brand and effectively communicate their brand essence. Nathan’s unique approach to visual communication has produced outstanding results for leading brands.
Organisations include:
• Nike
• Sydney University
• Luxottica
• John Frieda
• Sunglass Hut
Mic Zagami
Digital Director
Michele has been solving digital problems for over 25 years. Deftly able to take engineers’ technical concepts and communicate them to business units and back again, Michele has experience ranging from building out digital brands’ web touch points to leading DevOps teams. An agile project manager with a passion for contextualising data and providing value to business by improving their information management.
Warren Rivas
Photography
Warren’s area of expertise is in e-comm whether it be portrait, product or lifestyle to help promote businesses and brands. With a background in graphic design and working within a creative team, he is experienced in shooting campaigns, new content for brand rebuilds and working towards creative briefs to deliver objective outcomes.
Marti Greguric
Copywriter
Marti combines 20 years of agency and client-side advertising experience in producing original, simple, lateral and relevant marketing solutions. Marti has a nous for strategic ideation, campaign direction and copywriting craft, all honed to solve real business challenges in memorable and effective ways. Notable clients include Zip, Peloton, eBay, Volvo, Uber, Qantas, McDonald’s, Samsung and Telstra.
“We are uniquely boutique, but do a whole lot more than you think”
Our Core Values
“Mind Methods was founded on a set of values shared by its owners. We look forward to building this business with you.”
Positive & Collaborative
‘PASSIONATE’
We take a positive, inclusive and collaborative approach to delivering value-adding outcomes throughout all interactions of the business and delivery of products and services.
Health & Balance
‘HAPPY’
We foster client and partner relationships with like-minded individuals and organisations that share the same core values. We believe strongly in creating a positive, happy workplace.
Honest & Transparent
‘REAL’
We engage with clients, partners, employees, owners/shareholders and the community in a transparent and honest manner with open communication at the forefront of all relationships.
Community Focussed
‘TOGETHER’
We support community groups where possible, with special focus on educating the public and developing leaders who share our goal to support less fortunate members of our communities.
Quality, Value & Excellence
‘PREMIUM’
We only deliver the highest quality in products/services with a strong client focus and a consistent process, to ensure that clients are satisfied and rewarded with value-adding outcomes.
Ethically Committed
‘GOOD’
We aim to set new standards in conducting business and strive to influence our peers. We reject all forms of discrimination and act upon ethics in practice, not just in empty promises.
Traditional marketing vs.
the Mind Methods approach
“We work as part of your business, not an external supplier.”
A. Senior manager presence with juniors managing client
B. Traditionally shorter-term focused
C. Project campaign implementation
D. Limited understanding of client overall business strategy
E. Limited understanding of client industry dynamics
F. Output focused (website, graphic design, campaign)
G. Focus on campaign/project strategy/brief
H. Narrow specialty focus (generally communications)
I. Strengths in narrow specialty (online, print, research)
J. All time is billable, efficient or inefficient
K. Project updates via account managers (emails, meetings)
L. Project delivery focused
A. Boutique with owners and senior staff across all clients
B. Passionate about short and long-term results
C. Strategy, planning, project and campaign implementation
D. Extensive client side experience with a strategic business focus
E. Focus on client industry research and understanding
F. Strategy, operations, efficiency & output focused
(holistic, marketing and brand plans, communications plans)
G. Focus on top-line business, marketing and campaign specific objectives
H. Integrated marketing approach (where possible across marketing mix)
I. Strength in business, marketing & sales strategy (driving all projects across marketing mix)
J. Only efficient time is billed and measured with a results focus
K. Transparent project management process (online project updates, emails & meetings/workshops)
L. We really care about the success of your business!
Who we work with
Mind Methods has worked with brands from diverse industries. Here are some examples of the types of organisations we work with...
Unique Organisational Needs
Our support is tailored to suit your unique marketing resources, systems, tools and processes.
Diverse Clients
Our clients vary from industry to organisation size. They all have one thing in common; ambition!
We support you
Our offerings are tailored to support you in your unique role and to help you deliver your objectives.
Funded Start-up
Eg.
‘Founder’
‘Investor’
Serious Start-up’s that want long-term commercial success.
Small SME
Eg.
‘Owner’
‘Employee’
Smaller businesses that want proactive, fast, results-driven solutions.
Mid-Large SME
Eg.
‘Marketing Manager’
‘MD/CEO’
Medium and Larger SMEs who are highly ambitious and seeking continued growth.
Large Organisation
Eg.
‘Marketing Manager’
‘CEO/Board’
Large organisations looking for additional resources to achieve better results.
We succeed together
Our clients vary in roles and responsibilities. They all have one thing in common, ambition.
Funded Start-up
Priscilla Poon
Founder
Shikkuu Guides
“I launched an innovative
start-up and Mind Methods helped me with setting up the marketing tools to successfully take my brand to the UK/Europe market.”
Small SME
Ann King
Founder & Director
Ann King Design
“My goal was to raise the profile of my business within a highly competitive industry. The team helped my brand reach another level. I am now busier than I have ever been.”
Mid-Large SME
Karl Landers
Partner & Director
Kingsway Compounding
“They offer something truly unique in the market. They have set us up with a solid foundation that will benefit us over the long-term.”
Large Organisation
Stefan Strano
CEO
Club Plus Superannuation
