Why We Exist

“We created the agency that we always wanted to work with when working for large brands.”


Bridging the "Agency-Gap"

We're a revolutionary agency who have walked in your shoes. As marketers, we add value through our client-side experience and agency-side expertise.


Complete Marketing Expertise

We bring together powerful strategy,
planning, creative and digital to engage your audience through relevant content
across all marketing channels & media.


Uniquely Boutique Model

Our management team brings extensive experience and industry-leading talent to drive the growth of brands and deliver outstanding business results.


Uniquely Boutique

“Our expert team brings extensive experience and industry-leading talent to drive the growth of brands and deliver outstanding results.”


“A revolutionary agency who have walked in your shoes. As marketers we add value through collaboration.”


Committed Business Owners

“Clients have direct access to the owners of the business. We are committed, involved and here for the long haul.”


Simon Tokic
Co-Founder / Managing Director

Simon has worked with a number of leading Australian brands in FMCG, Entertainment & Retail, developing and managing numerous business and consumer (B2B/B2C) initiatives. 

Simon brings extensive planning, research and project management skills and has also previously donated his time to Kidney Health Australia through championing a national campaign to raise awareness on the importance of the need for an increase in organ donors within Australia.

Organisations include:
• The Clorox Company
• Sony Pictures
• Universal Pictures
• Barbeques Galore
• Anglicare


Nathan Lee
Co-Founder / Creative Director

Nathan brings extensive experience spanning a long list of Australian and Global brands across a range of industries, delivering outstanding brand, design, print & digital solutions.

Nathan has been delivering brand strategy since 2004, helping his clients envisage their brand and effectively communicate their brand essence. Nathan’s unique approach to visual communication has produced outstanding results for leading brands. 

Organisations include:
• Nike
• Sydney University
• Luxottica
• John Frieda
• Sunglass Hut

Our Core Values


“Mind Methods was founded on a set of values shared by its owners. We look forward to building this business with you.”


Positive & Collaborative


We take a positive, inclusive and collaborative approach to delivering value-adding outcomes throughout all interactions of the business and delivery of products and services.

Health & Balance


We foster client and partner relationships with like-minded individuals and organisations that share the same core values. We believe strongly in creating a positive, happy workplace.

Honest & Transparent


We engage with clients, partners, employees, owners/shareholders and the community in a transparent and honest manner with open communication at the forefront of all relationships.

Community Focussed


We support community groups where possible, with special focus on educating the public and developing leaders who share our goal to support less fortunate members of our communities.

Quality, Value & Excellence


We only deliver the highest quality in products/services with a strong client focus and a consistent process, to ensure that clients are satisfied and rewarded with value-adding outcomes.

Ethically Committed


We aim to set new standards in conducting business and strive to influence our peers. We reject all forms of discrimination and act upon ethics in practice, not just in empty promises.

Traditional marketing vs.
the Mind Methods approach


“We work as part of your business, not an external supplier.”

Traditional Marketing Services

A. Senior manager presence with juniors managing client

B. Traditionally shorter-term focused

C. Project campaign implementation

D. Limited understanding of client overall business strategy

E. Limited understanding of client industry dynamics

F. Output focused (website, graphic design, campaign)

G. Focus on campaign/project strategy/brief

H. Narrow specialty focus (generally communications)

I. Strengths in narrow specialty (online, print, research)

J. All time is billable, efficient or inefficient

K. Project updates via account managers (emails, meetings)

L. Project delivery focused

The Mind Methods Effect

A. Boutique with owners and senior staff across all clients

B. Passionate about short and long-term results

C. Strategy, planning, project and campaign implementation

D. Extensive client side experience with a strategic business focus

E. Focus on client industry research and understanding

F. Strategy, operations, efficiency & output focused

(holistic, marketing and brand plans, communications plans)

G. Focus on top-line business, marketing and campaign specific objectives

H. Integrated marketing approach (where possible across marketing mix)

I. Strength in business, marketing & sales strategy (driving all projects across marketing mix)

J. Only efficient time is billed and measured with a results focus

K. Transparent project management process (online project updates, emails & meetings/workshops)

L. We really care about the success of your business!


Who we work with

Mind Methods has worked with brands from diverse industries. Here are some examples of the types of organisations we work with...


Unique Organisational Needs

Our support is tailored to suit your unique marketing resources, systems, tools and processes.


 Diverse Clients

Our clients vary from industry to organisation size. They all have one thing in common; ambition!


We support you

Our offerings are tailored to support you in your unique role and to help you deliver your objectives.


Funded Start-up


Serious Start-up’s that want long-term commercial success.

Small SME


Smaller businesses that want proactive, fast, results-driven solutions.

Mid-Large SME

‘Marketing Manager’

Medium and Larger SMEs who are highly ambitious and seeking continued growth.

Large Organisation

‘Marketing Manager’

Large organisations looking for additional resources to achieve better results.


We succeed together

Our clients vary in roles and responsibilities. They all have one thing in common, ambition.


Funded Start-up

Priscilla Poon
Shikkuu Guides


“I launched an innovative
start-up and Mind Methods helped me with setting up the marketing tools to successfully take my brand to the UK/Europe market.”

Small SME

Ann King
Founder & Director
Ann King Design


“My goal was to raise the profile of my business within a highly competitive industry. The team helped my brand reach another level. I am now busier than I have ever been.”

Mid-Large SME

Karl Landers
Partner & Director
Kingsway Compounding


“They offer something truly unique in the market. They have set us up with a solid foundation that will benefit us over the long-term.”

Large Organisation

Stefan Strano
Club Plus Superannuation


“By developing a deep understanding of what makes us tick, they were able to offer solutions that completely hit the mark and are highly valued across our business in a very short period of time.”