Simon Tokic
Mind Methods Founder & Managing Director
Simon is a marketing geek who loves applying fundamental marketing principles in a number of different creative ways.
“Things definitely can be done better out there and it can be fun. The appealing projects are when you find people (or teams) that are passionate about their goals and follow their dreams while being respectful and remaining true to themselves. I have found that this is when amazing results happen!”
Prior to running Sydney marketing consulting and creative agency Mind Methods, Simon worked on leading brands including Sony Pictures, Universal Pictures, Glad, Chux, Armor All, Clorox, Barbeques Galore, Anglicare and more.
Simon has a few passions including basketball, music and surfing.
FEATURED ARTICLES BY SIMON TOKIC
Simon's Featured Blog Posts
#NaturalSelection
TOP 5 WORK TOOLS
Basecamp 2: Our single source of truth.
Logic Pro: It’s all about sound.
Zoho Books: Quick easy book keeping, thats it.
Invision: Documenting the creative sign off process.
Google Analytics: Connect it to many things for awesome insights!
PRIZED POSSESSION
“This baby was completely an impulse buy and a love purchase. The reality is that I should have spent my pretty pennies on a Fender Jazz bass, which is far more versatile for gigging and playing in the studio… but I went for the bass that appealed most to the eye.”
Product Overview: The Gretsch® Thunder Jet is a top-notch professional bass that is every bit as Thunderous as its name suggests. Features include a single-cutaway chambered mahogany body with arched maple top, one-piece mahogany neck with ebony fingerboard, dual TV Jones® Thunder’Tron™ pickups, Space Control™ bass bridge, Sperzel® bass tuners and Schaller® strap locks.
Model Name: G6128B-TV Thunder Jet Bass
Series: Professional
Colour: Black
Part No: 2416003806
CONNECT WITH SIMON
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I’ll go one step further and say don’t disrespect women. It looks as though our next parliament will be full of wom… https://t.co/02ZHrOfVOQ -
And Albo Wins… #auspol https://t.co/1zCZ2yM7PL
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RT @realCarrickRyan: Remember when Michaela Cash told us that "Johnny's" job was in danger because of Labor's plan to have 50% of new ca… https://t.co/OmUppSSPT1
#NaturalSelection
TOP 5 BASS PLAYERS
1. Jimi Hendrix (The Jimi Hendrix Experience & Band of Gypsy’s): Yes Jimi Hendrix! he made up and played the bass lines on many of his songs as he would be recording throughout the hours of the night when he was in the studio. Noel Redding from the Jimi Hendrix Experience would then learn these guitar riff inspired bass lines and play them live. Cool bass line tracks include Manic Depression, Fire, Dolly Dagger, Foxy Lady, Stone Free and Catfish Blues.
2. Jack Bruce (Cream): Bruce had some pretty cool vocals, wrote some wicked classics and inspired me to play bass. The Cream had to have a full sound with the limitations of only being a trio…this was accomplished by sheer talent of all three members. A volatile combination that made a big impact in a very short period, cool bass lines hail in the form of Deserted Cities of the Heart, Sunshine of Your Love, Strange Brew, Born Under a Bad Sign, SWALBR, I Feel Free and Politician.
3. Bootsy Collins: The best and funkiest James Brown tracks feature Bootsy on bass and rumour has it that James Brown sacked Bootsy because the crowd was cheering for Bootsy and not Brown. So, then we have the birth of funk but also the foundations of Rap and Hip Hop with Parliament-Funkadelic…where the magic happened! Boots brings the funk on Get Up I Feel Like Being A Sex Machine, I Got The Feelin’, Soul Power, Up For The Down Stroke, Give Up The Funk, Flash Light and Groove Is In The Heart.
4. John Paul Jones: Best known as the swiss army knife for Led Zeppelin, JPJ earned a reputation as one of the most creative bass players in the London scene in the sixties. He played with Donovan and also worked with the likes of Jeff Beck, Keith Moon, The Rolling Stones, Cat Stevens, The Yardbirds, Paul McCartney, R.E.M. I personally loved them Crooked Vultures. John Paul Jones came up with the iconic riff of Black Dog and was unbelievable on bass in other song he wrote including, Good Times Bad Times, Communication Breakdown, Since I’ve Been Loving You, Misty Mountain Hop and No Quarter.
5. Carol Kaye: After watching how ‘Pet Sounds’ was made, I soon learned about this exraordinary studio and session musician (who the average Joe is not aware of). She is a guitarist and bass player. She played on many Phil Spector and Brian Wilson productions throughout the 60s and 70s and played on many iconic television themes. She was a member of ‘The Wrecking Crew’ (which she states was called ‘The Clique’). A few artists she played with include Simon & Garfunkel, The Beach Boys, Sam Cooke, Nancy Sinatra, The Righteous Brothers, Neil Young, Dusty Springfield, Frank Zappa. Amazing!
Special Mentions: It would be wrong not to mention the following bass players as also being amazing and highly influential and they include John Entwistle, Les Claypool, Paul McCartney, Robert Trujillo, Michael Peter Balzary (aka Flea), Cliff Burton, Donald ‘Duck’ Dunn and Geezer Butler.
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Many agencies have very specific skills and can execute some projects very well technically, but do they understand holistic marketing? Very little do.