Branding is not static and there is a process to branding that should be respected. It evolves based on the maturity of a business, its products, its services and target markets.
Brand Evolution... is there a process to developing a brand identity?
Photo Diary: Japan
A sense of nostalgia comes with each trip to Tokyo, and no matter how many times I have been, it always is a surreal encounter. There is a real magic about this wonderland.
Naming your brand
If you have ever been involved in the origins of an organisation or company, you would know just how difficult it can be to come up with a great name that your entire brand identity can stand behind.
Project Apollo Archive
NASA has uploaded almost every image captured by Apollo astronauts on lunar missions. There are over 10,000 photographs posted on the Project Apollo Archive.
Co-Branding Wine Project: The Making of
Take a look behind the scenes of the team putting together the final touches for the V3 Wine project, a special batch of 2009 Cabernet Shiraz limited to only 48 bottles.
Tea of Life
Marketing brainstorms to better human engagement, putting on a brew is a good reason to get together.
History of Reid House: Mind Methods HQ
Our office is based in a heritage listed building from 1906 and is one of the tallest in the world to use a timber post structure. The old school charm ties in well with our Mind Methods 'Brand Science' vibe.
New Year's Resolutions for Marketers
There is no surprise that people have decided to use this time of year as an opportunity to reflect, learn and set the way forward. Here are our 2017 New Year's Resolutions.
2016 Top Moments in Football
It has been another busy year in the world of football and 2016 played host to some unforgettable moments. Looking back on the footballing year that was, I thought I'd share my best moments in 2016 for a bit of fun and to highlight just what an exciting year it was for the world game!
Best Podcasts of 2016
As a marketer it is important for me to understand culture and the world we live in. One short-cut is to listen to podcasts...
Seoul: Best Travel Destination of 2016
Of all the travel destinations we encountered last year, Seoul managed to surprise and inspire the most.
2016 Wrap Up
The team has been working hard to gain a deeper understanding of marketing in the digital age and develop strategies to deliver the best outcomes for our clients.
Mind Methods x V3 Wines Collaboration
Every year we face the same challenge, how are we going to develop a Christmas gift that highlights our overall brand values
B2B Marketing: The essential process to follow when marketing to businesses
In the land of Business to Business, the Buyer Decision-Making Journey is an essential fundamental process to remember.
Free Range Design: Finland HQ
The Mind Methods office is located perfectly in the middle of the Sydney CBD and has been styled exactly to how we have wished. But the idea of working for a few weeks abroad in Finland is pretty damn cool too.
More Than a Feeling: The Power of Music in Marketing!
Like visual cues, as marketers we should be aware of the importance of audio cues (in particular music) when developing a unqiue experience through rich content for marketing communications (such as advertising).
SLAM Magazine Feature
It has always been one of Nathan’s childhood dreams to be featured in his favourite magazine, one that he grew up following. This month it happened.
More than a game
Leicester City, a relative minnow in English Football, won the elusive English Premier League title in 2015/16. This fairytale proved that you can still achieve great success with limited budgets and resources.
Setting foundations for success for product launch campaign
Everyone wants a successful product launch campaign. New product go-to-market strategies should include internal and external analysis, as well as acquisition and retention strategies.
Work Life Balance with Collaboration Technology
This blog explores collaboration technology. Specifically we will be looking at marketing teams collaborating globally, retaining talented team members, effective agency collaboration and globalising marketing campaign workshops.