Branding is not static and there is a process to branding that should be respected. It evolves based on the maturity of a business, its products, its services and target markets.
Brand Evolution... is there a process to developing a brand identity?
Naming your brand
If you have ever been involved in the origins of an organisation or company, you would know just how difficult it can be to come up with a great name that your entire brand identity can stand behind.
Stick to the process: Important marketing processes to hit objectives
In our experience we’ve found a number of processes that have helped clients stick to fundamentals and hit their marketing objectives.