Simon Tokic

The power of digital marketing in market research…beyond leads and brand awareness

Digital marketing agencies are often viewed as lead generators and brand builders. They're known for creating engaging campaigns that attract customers and enhance brand visibility. But their role extends far beyond these conventional functions.

AI in marketing, how staying ahead will make your brand unbeatable

AI is transforming the world of digital marketing. It's not just a buzzword, but a powerful tool that's reshaping how brands interact with their customers.

The ultimate guide to choosing the right outsourced marketing agency

Selecting the perfect outsourced marketing agency can be a transformative move for your business. This partnership opens doors to specialised skills, fresh insights, and innovative strategies that can propel you ahead of the competition.

The importance of investing in brand awareness and updating your marketing strategy in 2025.

In the ever-evolving landscape of business, digital marketing has emerged as a crucial component of success. It's a dynamic field, constantly adapting to technological advancements and changing consumer behaviours.

AI-Powered SEO, trends you need to know!

Artificial Intelligence (AI) is revolutionising the world of Search Engine Optimisation (SEO). It's transforming how we create, optimise and strategise content for better visibility and engagement.

Tracking and Reporting for Social Media

The expansion of social media has also brought about the creation of sites and tools that allow you to track your competitors social media accounts and compare them to your company’s.

What is an SEO audit?

You’ll need to audit your site before you can come up with a plan to rank highly on Search, here’s why and how.

The Power of Video in Social Media Advertising

Tap into the power of video for your Social Media Advertising. Here’s everything you need to know and consider.

How digital marketing solutions can help during the COVID-19 pandemic

Times are tough and they are only going to get tougher, but if we all think smart and work to effectively adapt, then we can not only cushion the fall, but come out of the other end stronger!

How to Find the right marketing agency

Many agencies have very specific skills and can execute some projects very well technically, but do they understand holistic marketing? Very little do.

The Fascinating World of Social Media Tracking and Reporting

The expansion of social media has also brought about the creation of sites and tools that allow you to track social media engagement and target follower trends. It also allows you to measure your competitor's social media presence and compare them to your company’s.

Must-Watch Movies

At Mind Methods studio we're always talking about our favourite films and finds. We've collected a list of films that we individually talk about but no-one else has seen.

Favourite Podcast Episodes of 2018

All of us in the studio listen to podcasts. More often than not, our first workday sighting of each other is earbuds in ear, listening to our latest pod. Here are some of our favourite podcast eps of the year.

How to develop a robust marketing communications calendar

Marketing communications calendars define your strategic messaging, manage tactical messaging and help you define your campaign and content marketing plans by channel and target audience.

Basecamp: Quickly find what you're looking for with your project

Our clients enjoy using Basecamp when working with us on marketing projects. Here is a trick that can save you time when diving into a deeper project.