Naming your brand

If you have ever been involved in the origins of an organisation or company, you would know just how difficult it can be to come up with a great name that your entire brand identity can stand behind.

History of Reid House: Mind Methods HQ

Our office is based in a heritage listed building from 1906 and is one of the tallest in the world to use a timber post structure. The old school charm ties in well with our Mind Methods 'Brand Science' vibe.

New Year's Resolutions for Marketers

There is no surprise that people have decided to use this time of year as an opportunity to reflect, learn and set the way forward. Here are our 2017 New Year's Resolutions.

2016 Top Moments in Football

It has been another busy year in the world of football and 2016 played host to some unforgettable moments. Looking back on the footballing year that was, I thought I'd share my best moments in 2016 for a bit of fun and to highlight just what an exciting year it was for the world game!

Best Podcasts of 2016

As a marketer it is important for me to understand culture and the world we live in. One short-cut is to listen to podcasts...

B2B Marketing: The essential process to follow when marketing to businesses

In the land of Business to Business, the Buyer Decision-Making Journey is an essential fundamental process to remember.

More than a game

Leicester City, a relative minnow in English Football, won the elusive English Premier League title in 2015/16. This fairytale proved that you can still achieve great success with limited budgets and resources.

Setting foundations for success

Everyone wants a successful product launch campaign. New product go-to-market strategies should include internal and external analysis, as well as acquisition and retention strategies.