How Call Tracking gives you a clearer picture of your online and offline marketing
In the past brands would reach their audience through ad placements in publications, billboards or television spots. With brand presence increasingly moving online, companies need to integrate their offline and online activities to best execute and measure their campaigns.
With Call tracking software, unique call tracking numbers can be assigned to each of your marketing campaigns. Customers visiting your landing pages will be presented a unique phone number which means once they call, you'll be able to ascertain which marketing campaigns drive the most calls and the most effective words and calls-to-action.
The data can be integrated in realtime to Campaign Management tools like Google Analytics. By measuring your online and offline activity, your business has a more complete picture of which campaigns and channels are most fruitful. Allowing you to make decisions based on performance and trends.
Measuring success online and offline
Just like online tracking links, Call Tracking allows you to place tracking numbers on billboards, flyers and other traditional advertising outlets to accurately measure your offline efforts alongside your online marketing data. This holistic data set will better inform you of which channels are most effective, what needs to be optimised or cut altogether.
Insight into the keywords driving calls
Call tracking software allows you to track different marketing campaigns at the keyword level. The keyword tracking feature provides an analysis of the keywords that are driving calls and resulting in the most conversions.
Get real-time data with advanced reporting
Before you've answered the phone, see which source and keywords drove the call as well as advanced reporting of the caller. Everything from call and text history to previous interactions online or via email. You can also get access to previous call recordings and caller ID information.
Track the customer journey of your leads
Conversions have traditionally only accounted for the final stage of the user experience. Visitors may have found your site through a search engine and reconnected days later by clicking on a retargeted ad. With insights through multichannel attribution, you can determine the total amount of interactions a customer has made from form fills, to phone calls and website visits.
Track your outgoing calls
Outbound call tracking is just as useful for internal conversion measuring. Track the response time and success rate of sales team members as they follow up on phone leads and missed calls.
If you'd like to learn more about Call Tracking in Australia and ways to best integrate your online and offline campaigns. Get in touch with us at Mind Methods.