marketing

How to develop a robust marketing communications calendar

Marketing communications calendars define your strategic messaging, manage tactical messaging and help you define your campaign and content marketing plans by channel and target audience.

Basecamp: Quickly find what you're looking for with your project

Our clients enjoy using Basecamp when working with us on marketing projects. Here is a trick that can save you time when diving into a deeper project.

Get less project emails from Basecamp

Our clients enjoy using Basecamp when working with us on marketing projects. A few have found that their inbox can sometimes get hit with more email notifications than they'd prefer.

Customer Marketing Goes Beyond FMCG

Fast Moving Consumer Goods(or FMCG) highlights the entire spectrum of textbook brand focussed marketing and in particular defines Customer Marketing well. 

History of Reid House: Mind Methods HQ

Our office is based in a heritage listed building from 1906 and is one of the tallest in the world to use a timber post structure. The old school charm ties in well with our Mind Methods 'Brand Science' vibe.

B2B Marketing: The essential process to follow when marketing to businesses

In the land of Business to Business, the Buyer Decision-Making Journey is an essential fundamental process to remember.

Mind Methods Launch Niche SME Services Business

The Mind Methods business strategy includes a high focus on start-ups, small business and medium business with niche, results driven SME services. 

4 Fundamental Stages to a Strong Marketing Communications Strategy

We explore the four fundamental stages to building a good marketing communications strategy. These stages can be applied to any project you are managing.

So What is SEO or Search Engine Optimisation?

SEO or Search Engine Optimisation is about driving your target market to your website over your competitors using digital techniques and content marketing to encourage greater goal conversion.

Microsites, A Cost-Effective Solution

In the past marketing campaign microsites were expensive, required relatively long lead times to get up and generally a tool used by larger organisations.

The Power of a Marketing Brief

Today, officially briefing a team or agency is often overlooked, however, it’still a great way to set the right expectations for required results.

Do Agencies Understand Marketing?

Many agencies have very specific skills and can execute some projects very well technically, but do they understand holistic marketing? Very little do.