You’ll need to audit your website site before you can come up with a plan to rank highly on Search, here’s why and how.
What is an SEO (Search Engine Optimisation) Audit?
An SEO website audit is done to recognise multiple underlying problems that affect search engine performance.
Issues such as:
- Technical
- Website structure
- On-page SEO issues
- Potential off-site problems
- User experience
- Content gaps and opportunities
- Competitive marketplace insightsThese audits should proceed on a routine basis and acts as a “health check” for your website.
These audits should in general provide an overall view of what is occurring in the present state of your website/company. Missing pieces could potentially lead to unnecessary or improper recommendations.
An SEO audit should be very comprehensive, as well as comprehensible. You should be able to easily recognise how your SEO issues are affecting your online goals, priorities, or revenue.
An SEO audit should show an apparent path to completion. Each recommendation should also be linked with an expected impact and effort.
Your SEO audit also gives you an analysis of your website’s performance, analyse backlinks and social media engagement, and recognise site architecture-related problems.
Why should you conduct an SEO audit?
Makes it easier/more accessible for search engine robots
Helps ensure a pleasant user experience
An SEO Audit helps identify strengths and weaknesses with your website. It also will help you improve on your website’s ability for long term success.
Why should you continually audit your website as it grows?
If your brand is online, then it’s vital that your website remains working efficiently. To verify that everything is running well, it is imperative to do occasional checkups. Just like how you go to the doctor for yearly checkups to make sure you're healthy, the same should be done for your website to ensure everything is working properly. Since content is normally being added or removed to sites on a continuous basis, it is necessary to have audits done regularly. What is meant by a "regular basis" for an audit is at least one per year. This is so that crucial issues can be dealt with and fixed as soon as they appear.
It is also important to be aware of your competition’s SEO activity, as well as lookout for the best and newest search engine practices. If your business is dependant on customers visiting the physical address, then it is very important to retain the best local SEO practices.