Branding is not static and there is a process to branding that should be respected. It evolves based on the maturity of a business, its products, its services and target markets.
Brand Evolution... is there a process to developing a brand identity?
Branding is not static and there is a process to branding that should be respected. It evolves based on the maturity of a business, its products, its services and target markets.
In our experience we’ve found a number of processes that have helped clients stick to fundamentals and hit their marketing objectives.