Fast Moving Consumer Goods(or FMCG) highlights the entire spectrum of textbook brand focussed marketing and in particular defines Customer Marketing well.
Customer Marketing Goes Beyond FMCG
More Than a Feeling: The Power of Music in Marketing!
Like visual cues, as marketers we should be aware of the importance of audio cues (in particular music) when developing a unqiue experience through rich content for marketing communications (such as advertising).