Fast Moving Consumer Goods(or FMCG) highlights the entire spectrum of textbook brand focussed marketing and in particular defines Customer Marketing well.
Customer Marketing Goes Beyond FMCG
The explosion in personalisation
Personalisation and the need for engaging personalised relevant marketing is critical in this day and age of big data and results driven marketing.
Microsites, A Cost-Effective Solution
In the past marketing campaign microsites were expensive, required relatively long lead times to get up and generally a tool used by larger organisations.
The Power of a Marketing Brief
Today, officially briefing a team or agency is often overlooked, however, it’still a great way to set the right expectations for required results.