Blog 2014

Customer Marketing Goes Beyond FMCG

Fast Moving Consumer Goods(or FMCG) highlights the entire spectrum of textbook brand focussed marketing and in particular defines Customer Marketing well. 

Microsites, A Cost-Effective Solution

In the past marketing campaign microsites were expensive, required relatively long lead times to get up and generally a tool used by larger organisations.

The Power of a Marketing Brief

Today, officially briefing a team or agency is often overlooked, however, it’still a great way to set the right expectations for required results.

Do Agencies Understand Marketing?

Many agencies have very specific skills and can execute some projects very well technically, but do they understand holistic marketing? Very little do.