Branding is not static and there is a process to branding that should be respected. It evolves based on the maturity of a business, its products, its services and target markets.
Brand Evolution... is there a process to developing a brand identity?
B2B Marketing: The essential process to follow when marketing to businesses
In the land of Business to Business, the Buyer Decision-Making Journey is an essential fundamental process to remember.
More Than a Feeling: The Power of Music in Marketing!
Like visual cues, as marketers we should be aware of the importance of audio cues (in particular music) when developing a unqiue experience through rich content for marketing communications (such as advertising).
More than a game
Leicester City, a relative minnow in English Football, won the elusive English Premier League title in 2015/16. This fairytale proved that you can still achieve great success with limited budgets and resources.
Setting foundations for success for product launch campaign
Everyone wants a successful product launch campaign. New product go-to-market strategies should include internal and external analysis, as well as acquisition and retention strategies.
Work Life Balance with Collaboration Technology
This blog explores collaboration technology. Specifically we will be looking at marketing teams collaborating globally, retaining talented team members, effective agency collaboration and globalising marketing campaign workshops.
Stick to the process: Important marketing processes to hit objectives
In our experience we’ve found a number of processes that have helped clients stick to fundamentals and hit their marketing objectives.
Are you ready for the future of marketing?
The world is changing at lightning speed, so marketing agency partners must be adaptable and nimble, yet stable and consistent at the same time.
Marketing Projects in Action
We get a great deal of satisfaction working with sales and marketingprofessionals as we have walked in their shoes. We naturally understand their needs.
Top 3 SME Marketing Needs
We understand and value the nature of the SME (Small to Medium Business) world. We are one ourselves who also have experience working with global brands.
Mind Methods Launch Niche SME Services Business
The Mind Methods business strategy includes a high focus on start-ups, small business and medium business with niche, results driven SME services.
4 Fundamental Stages to a Strong Marketing Communications Strategy
We explore the four fundamental stages to building a good marketing communications strategy. These stages can be applied to any project you are managing.
The explosion in personalisation
Personalisation and the need for engaging personalised relevant marketing is critical in this day and age of big data and results driven marketing.