4 Fundamental Stages to a Strong Marketing Communications Strategy

 

Didn’t it feel great when you got the keys to your first car? We feel the same way every time a client tells us that we are free to take the reins and help them develop a strategy to solve a problem or achieve an objective.

 
 
 
 

A large financial services organisation we work closely with had asked us to come up with a marketing communications strategy that could help with engaging a specific group of customers who had become disengaged and were at risk of attrition. 

Finding a solution to this sort of problem is something that we thrive on and enjoy at Mind Methods, but this did not mean that it was going to be easy, obvious or absent of confusion and painstaking research and analysis. 

As tempting as it is to simply trust our gut feeling and start working on a solution, we are always guided by our robust methodologies and our meticulous process. What that means is that we knew it was not yet time for the solution, but time to roll-up the sleeves, start asking questions, analysing and listening to what customers and our extensive research was telling us. 

Below we break down the four fundamental stages that we take clients through in order to better define, understand and solve problems in client engagement. The result is a thorough and well thought out approach to addressing the challenge through a strong marketing communications strategy: 

 
Mind Methods marketing agency Sydney follow a rigorous process for all marketing challenges.
 

1. Situation Analysis

It is critical, necessary and never straightforward. This where we start, stripping the problem back to its core and gaining an understanding of the key objectives. Here we analyse the target audience and take into account any internal or external research we can get our hands on. We analyse, research and document findings to better understand the problem in its entirety and set the scene for the next stage. 
 

2. Strategy Development

Once the required research and analysis has been conducted it is time to start preparing the strategy. Here we focus on profiling the audience and begin to develop unique and effective strategies to communicate with them individually and as segmented groups. It is critical to cover a wide range of issues including key messages & channels, strategic & tactical plans and recommended solution activities across channels. 
 

3. Solutions Activity

This is essentially a clear and focussed communications plan that will be developed and used to execute the strategy. We believe strongly in taking an integrated approach, so we incorporate a broad range of mediums including Digital & Print Communications, Website, Online Marketing & Social, Events (Internal/External), Advertising (Print, Online, TV, Radio, Outdoor), Public Relations, Sponsorships, Sales & Channel. 
 

4. Results Analysis

Too often an underestimated component, Mind Methods puts a strong emphasis on setting clear and measurable objectives when developing a strategy. From the onset, we know exactly how we will measure the results of the strategy and we set up the required tools and systems to ensure that the review process is clear and simple to execute following the implementation of the strategy. Then we go live, monitoring results and most importantly, tweaking our tactics in response to market feedback and key learnings along the way!
 

 

For more information contact us at hello@mindmethods.com.au or visit www.mindmethods.com.au 

 

Article by Adrian Cachia. Adrian is a passionate football fan and a life long traveller with a keen interest in world music, culture and adventure. As co-founder of Sydney marketing agency Mind Methods, he brings together strategic thinking and creative flair in communicating client brand values. Adrian has worked in senior sales and marketing roles for top-tier organisations including MLC/NAB, GE Capital Finance and BT Investment Management.