The 3 objectives of all Infographics

 
 
 

We love design at Mind Methods and our Creative Director (Nathan Lee) oversees all design projects as well as all creative strategy components for a range of broad projects across industries. 

The development of infographics is a current trend within the market and it is very simple to explain why. Communicating ideas can be a challenge, especially when you are trying to purvey a complex message consisting of numbers and loads of information. Enter infographics! 

At Mind Methods we’ve created numerous diagrams and infographics to help clients tell a story in the market or explain a particular concept, process or message. We feel that infographics are simple, yet highly effective designs that fulfil three key objectives: 

Infographics should take the complex and make it simple, digestible and most importantly, engaging. 

 
 
Infographics should be simple, digestible and engaging. Reaching optimal infographics requires a rigorous process. 

Infographics should be simple, digestible and engaging. Reaching optimal infographics requires a rigorous process. 

 
 

1. Simplify 

The whole point is simplify, so cut out the fat and only keep the important information.
 

2. Make it digestible 

Your audience mostly scans data rich material, so keep it compact and focus on a couple of key messages. 
 

3. Make it engaging

Step outside the box and entertain or just make it look good, that’s critical! 
 

Recently we worked closely with our research and PR partners to deliver some infographics that illustrated the amount of lost superannuation that is floating around Australia for one of the Big 4 banks in Australia.

 

For more information contact us at hello@mindmethods.com.au or visit www.mindmethods.com.au 

 

Article by Adrian Cachia. Adrian is a passionate football fan and a life long traveller with a keen interest in world music, culture and adventure. As co-founder of Sydney marketing agency Mind Methods, he brings together strategic thinking and creative flair in communicating client brand values. Adrian has worked in senior sales and marketing roles for top-tier organisations including MLC/NAB, GE Capital Finance and BT Investment Management.