All of us in the studio listen to podcasts. More often than not, our first workday sighting of each other is earbuds in ear, listening to our latest pod. Here are some of our favourite podcast eps of the year.
Favourite Podcast Episodes of 2018
How to develop a robust marketing communications calendar
Marketing communications calendars define your strategic messaging, manage tactical messaging and help you define your campaign and content marketing plans by channel and target audience.
Photo Diary: Around Australia and Auckland
On self promotion and the fear of being noisy on social media
On social media: We’re living in a parasocial age. We now know the happenings of friends we haven't caught up with in years.
Basecamp: Quickly find what you're looking for with your project
Our clients enjoy using Basecamp when working with us on marketing projects. Here is a trick that can save you time when diving into a deeper project.
Photo Diary: Yamagata & Gifu
Dea takes you through her journey exploring the Gifu and Yamagata prefectures, where nature surrounds ancient Japan.
Sprout Social Agency Partner Program
We are really pleased to be the first agency in Australia to be part of Sprout Social’s Agency Partner Program.
Finding your voice on Social Media
Finding your voice in business is about knowing who you are and expressing what makes you stand out from your competitors. It’s time to find your voice on social media!
Photo Diary: San Francisco
Photo Diary from an ‘In-N-Out’ holiday in the beautiful city of San Francisco. Hills, bridges, wharfs, cable cars, painted ladies and the rock.
Get less project emails from Basecamp
Our clients enjoy using Basecamp when working with us on marketing projects. A few have found that their inbox can sometimes get hit with more email notifications than they'd prefer.
The Power of the Gantt for Marketing Projects
Project management tools and processes should be a marketers best friend and one such tool that every marketer appreciates is a good Gantt chart. We explore why gantt charts are still relevant today!
Know your competition: ranking better on Google (SEO)
SEO strategy should be in line with your marketing and brand strategies to foster competitor differentiation and maintain relevancy with your target audience.
Photo Diary: Copenhagen
Copenhagen is a stunning city that truly is a design mecca in every sense and is home to some of the very best cuisine.
Print is not Dead
We love a good read, and are often inspired by the beauty of printed media. Here are our favourite books at the moment.
Photo Diary: Tampere
I love my sunny Christmas days, but if I'm going to be celebrating it in the cold, I want lots of snow!
2017 Marketing Agency Wrap Up
It’s been another great year! Being a boutique agency allows us to be nimble and to really keep a focus on the projects that matter to our clients.
The Benefits of Outsourcing Your Marketing to an Agency
Always ensure that your business or department grows in capability and that fundamental systems, tools, processes and marketing assets are embedded in your marketing function.
Customer Marketing Goes Beyond FMCG
Fast Moving Consumer Goods(or FMCG) highlights the entire spectrum of textbook brand focussed marketing and in particular defines Customer Marketing well.
Rewind: Top 10 Players of 1997
The team at Mind Methods enjoy a little bit of basketball especially when nostalgia is mixed in. With the new NBA season tipping off in 10 days time we look back at 10 classic performances.
Helpful hints for running a Google Adwords campaign (SEM)
With Google Adwords your target market is in the headspace to ‘buy’ or are doing research to find out more about purchasing.