SOLUTIONS
Marketing Campaigns
We develop marketing campaigns to raise brand awareness, attract leads or encourage a product purchase.
Successful marketing campaigns effectively use the right mix of marketing communication tools to reach the target audience within a set budget. Marketing communications can include digital advertising, lead generation, nurture campaigns and traditional media.
Let us create a marketing campaign that executes the needs of your brand
DIGITAL ADVERTISING
This includes advertising through social media, PPC (display and search), Google Ads, podcast advertising, Spotify and connected tv.
LEAD GENERATION
This is traditionally used in the B2B space and includes content syndication, video content syndication and 3rd party email.
NURTURE CAMPAIGNS
This involves nurturing a contact with key information on how they have engaged with your business. This is done through email, eDM and other direct marketing.
TRADITIONAL MEDIA
Always worth considering as it can yield strong results this includes radio, broadcast tv, billboards and print media.
FAQs
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A marketing campaign is a coordinated approach to promote a product, service, or idea. It can include a variety of tactics including digital media, traditional media, public relations and events. Marketing campaigns can be short-term or long-term, and they may be designed to reach a wide audience or a more targeted group.
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There are many different types of marketing campaigns, and the specific type of campaign that a company chooses will depend on its goals, target market, and resources. Common marketing campaign types include:
Brand awareness campaigns
Lead generation campaigns
Retargeting campaigns
Customer acquisition campaigns
Customer retention campaigns
Product launch campaigns
Event marketing campaigns
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There are a number of factors that can make your marketing campaign stand out and they include:
A clear and compelling message
A strong call to action
Originality
Personalisation
Consistency
Strong visuals
Timing
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There are many tools that can be useful in marketing campaigns. Here are a few tools that are commonly used in marketing campaigns:
Email marketing platforms
Social media management tools
Advertising platforms
Marketing automation software
Content management systems
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Yes definitely, the number one tip is to take the time to develop your brief to your agency. A good briefing document asks pertinent questions to allow your agency to best deliver the campaign for you. Other tips include:
Set clear goals
Know your audience
Create a strong value proposition
Budget to use multiple channels
Test and optimise elements of the campaign
Measure to understand effectiveness
Analyse the performance of your marketing campaign
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If you don't then here is a guide on the steps for planning a marketing campaign:
Set your goals
Research your target audience
Develop your value proposition
Determine your budget
Choose your tactics
Create a timeline
Implement and execute
Measure and analyse results
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It really depends on the campaign type and your overall objectives, however, for a very specific promotion we generally recommend that a campaign lasts for 3 months, all the while having creative updated through the campaign period. This generally allows the target audience to see the campaign multiple times, which in turn leads to a greater propensity for conversion.