DIGITAL MARKETING
Online Advertising
Our team is across the broad spectrum of online advertising and there are many options out there. Traditional media is still very effective and there are tricks to measuring ROI, however, there is a cost limitation. Online advertising is affordable with smaller budgets and can be scaled up accordingly.
Google Advertising
WHY GOOGLE ADS?
IT'S 28.9% OF ALL ONLINE ADVERTISING (U.S).
Google is the most used search engine, receiving upward of 3.5 billion search queries a day. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority in the area of paid advertising.
According to Google, advertisers make $8 for every $1 they spend on Google Ads.
Finally, Google has increased its offering from paid search, display ads, re-marketing, shopping and Youtube ads (to name a few).
Programmatic Advertising
THE ROLE OF AI IN ADVERTISING.
Programmatic advertising is a way to automatically buy and optimise digital campaigns, rather than buying directly from publishers. It’s designed to replace human negotiations with machine learning and AI-optimisation.
With our offering it is possible for advertisers to easily and affordably engage hyper-targeted audiences on primetime TV and the best digital properties across the web. With a reach of 92% of the entire web, across 150 publishers, we have you covered. Programmatic is also extremely powerful with re-targeting capability.
Social Media Advertising
THE SECOND BIGGEST NETWORK.
Outside of Google, Facebook/Instagram is the next biggest platform for online advertising at 25.2% (U.S) and we haven't even included Twitter, LinkedIn and the up and comers in the mix. Due to the nature of how people engage with social media, if targeted right, it can be very effective and cost efficient.
Unlike Google people are not necessarily searching to buy, but more-so consuming content, thus the advertising creative needs to be high impact or add substantial value to capture attention. Re-targeting through social media can prove to be a very cost effective exercise.
Our Approach
1.
Briefing and setting up your campaign objectives
2.
Researching and segmenting keywords and/or setting up
your targeting
3.
Develop, launch, monitor and optimise your campaign
Key Solutions
Plan
Communications plan
Campaign plan
Campaign flight path / journey
Content marketing plan
Define campaign mediums
Advertising & media plan
Creative strategy
Re-marketing strategy
Local marketing strategy
Marketing automation plan
Channel activation plan
Promotional plan
eCommerce plan
Content distribution plan
Media selection
Implement
Ad concepts
Social Media Assets
Image Treatment
Video Assets
Advertising Creative
Image Selection
Infographic Design
Banner Ad Design
Online Marketing Ad Design
Video Production
Analytics correct setup (GTM, Google Analytics etc)
Search ad development
Campaign theme development
Taglines and slogans
Media purchasing
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