DIGITAL MARKETING
Search Engine Optimisation (SEO)
A goal conversion could be anything from getting a new lead and gaining additional sales enquiries through to a purchase occurring via your online store. Like all aspects of the marketing mix, Search Engine Optimisation can also play an overall role in brand awareness. If prospects regularly see you pop up in search, they are likely to click!
Investing in SEO that is done correctly, should yield you results over the long term.
Marketing Lead SEO
WE UNDERSTAND MARKETING.
We see other SEO agencies and feel as though touting results and stats and industry jargon is not really hitting the mark.
However, our approach is to understand your business and marketing strategy so that we take an approach that is aligned with where you want to be.
An Integrated Approach
SEO IS NOT EVERYTHING.
It’s not everything but is important to align it with your complete sales and marketing strategy.
We focus on the areas of your business that are your bread and butter, whilst also identifying potential growth areas that could provide a greater revenue stream in the future with a little bit of focus.
Keep it Meaningful
SPEAK TO YOUR TARGET AUDIENCE.
Your website is selling 24/7 and with that in mind it is important to ensure that it is representing your brand in the best possible light and giving your target audience the information they need.
Whether it’s selling your products and services or educating the market, as your SEO agency, we aim to make your site work in every possible way.
Sometimes it’s doing technical fixes to not be penalised by Google, other times it’s improving content that speaks with your target audience to encourage on page conversion.
SEO That Sticks
DO IT RIGHT THE FIRST TIME.
We have the team that can promote and improve the Google search results of your website with our proven SEO strategies and innovative methods that will get you noticed.
You don’t need to worry about losing customers to your competitors because we apply fundamental marketing principles combined with the latest SEO techniques to stay ahead.
We retain your website rankings in every way possible so that your search results are retained and stick!
Our Approach
1.
Complete an SEO review of main current issues
2.
Implement a Technical SEO strategy to resolve issues
3.
Ongoing SEO iterative website optimisation to improve traffic and conversion
Key Solutions
SEO Review
Keyword analysis and prioritised keywords for optimisation
Ranking competitor assessment
Website assessment
SEO content strategy and recommendations
High level SEO plan
Monthly search engine ranking, traffic and metric report
Ongoing Optimisation
Ongoing monitoring of the website and recommendations for search engine ranking improvement
Ongoing recommendations for optimising selected landing pages
Ongoing inbound link analysis and support
Installation and use of various tools to support the SEO process
Monthly search engine ranking, traffic and metric reportLink building
Technical SEO
Technical SEO Audits
The site is optimally structured from an SEO perspective
Fix page speed issues by minifying JavaScript and CSS, as well as reducing image sizes
Identify opportunities for structured data
Fix technical errors identified by SEO tools
Additional SEO Services
Identify the most appropriate website themes and landing pages to optimise for the website based on keyword research and business requirements
Based on the analysis and assessment of the website and the competitors develop a depth SEO strategy with recommendations for the website
Full landing page optimisation as well as content development and copy writing
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