BRAND & CREATIVE
Brand Development
We are your full service agency that delivers both comprehensive brand and creative strategy. We redefine creative strategy application to deliver the full suite of brand and creative services that will truly empower your marketing.
Our process is simple, yet has proven to be effective for the brands that we have implemented.
Need a logo?
LAUNCH, REBRAND OR REFRESH.
Engage your audience through a powerful corporate identity and logo design.
Our process is rock solid and has been refined over the years. We have developed brands for micro businesses all the way up to multi-billion dollar, multi-national organisations.
Whether it's the launch of a new brand, a brand refresh or a complete rebrand, our team has you covered.
Brand consistency
NOT QUITE HITTING THE MARK?
Sometimes brands simply require an updated framework. The logo may be fine, but the fonts, colours and other brand devices may simply need to be revisited (or developed) to keep the brand modern and relevant.
Other times a framework is required as there is simply no consistency in the brand implementation (or it has degraded over time) due to previous marketing manager or creative agency influence.
We are here to help bring it all back to the purpose and values of your brand.
Executing your brand
LETS DEVELOP A VISUAL IDENTITY & VOICE.
We've had clients go through the brand develop process and end with a beautiful logo that they love, but simply don't know how to implement.
Your brand needs to be executed in all formats, for all purposes and needs to retain its strength during campaigns (which can often have a brand execution of their own).
Our team will facilitate a process of discovery and highlight to you visually with a clear brand direction through mood-board development and mock ups of final outputs and present you with a final report.
Content is king
A CONTENT STRATEGY GOES A LONG WAY.
In today's world where everyone Google's everything, it is important to understand the role that content plays in the overall brand strategy.
For this reason we review your entire brand, your products and services, your USP's and do a deep dive into looking what type of content you should be putting out there, where the opportunities are for you to publish your content on platforms aligned to you brand and finally who you could align with that complements your brand.
We use a process of discovery combined with powerful SEO tools and our strategic creative processes to develop the final approach.
Our Approach
1.
We conduct in depth interviews and workshops with you as part of our process of discovery.
2.
We research the current market and brainstorm potential avenues that we could take the brand.
3.
We present the strongest concepts and then finalise the approach that has been signed off by the client.
Key Solutions
Brand Strategy & Planning
Brand Workshop
Brand Moodboards
Exploration of Logo Type & Mark
Brand Launch Strategy
Hallmark Development
Positioning Exploration
Creative Strategy
Brand Strategy
Marketing Communications Strategy
Brand Execution
Logo Concepts
Logo Refinements
Brand Assets
Brand Images
Brand Guidelines
Final Logo & Hallmark
Logo Extensions
Social Media Branding
Content Development