SOLUTIONS
Advertising Campaigns
Our true power is in designing and running integrated creative advertising campaigns.
Starting with the customer, we establish the creative journey with key messaging. We then develop a reach strategy using the optimal marketing channels. Finally we ensure the strategy is matched to your campaign budget.
Let us create an advertising campaign that executes the needs of your brand
The two main objectives of any advertising campaign
1. Brand awareness
To either establish or further reinforce your brand values to your consumer base, to ensure your brand is top of mind during purchase consideration.
2. To promote or launch new product or idea:
This objective is to encourage purchase as immediately as possible (whereas brand awareness encourages brand consideration). Motivations and reasons include communicating something new; such as a new product, business partner, initiative or to hit a new target market. Launching a new concept allows you to portray your company in a new light allowing your brand to evolve in the eyes of the customer.
Showcase your brand through securing a high level of visibility with creative messaging that resonates with your target audience
Create active communication with existing and potential clients by listening and creating awareness in the short, medium and long term
Foster and highlight brand differentiation allowing for the individuality of your brand to shine
Develop brand trust and loyalty allowing your brand to strengthen its connection with customers so that they become brand ambassadors
Advertising campaign services include:
Campaign Plan, Advertising & Media Plan, Creative Strategy, Campaign Flight Path / Journey , Define Campaign Mediums, Email Marketing Strategy, Local Marketing Strategy, Channel Activation Plan, Positioning Strategy, Promotional Plan, Graphic Design, Layout Design, Photography, In-Store POS Design, Signage & Large Format, Image Treatment, Video Assets, Advertising Creative, Image Selection, Infographic Design, Billboard Design, Banner Ad Design, Online Marketing Ad Design, Direct Mail Design, eDM Design, Landing Page Design, Search Engine Marketing, Campaign Theme, Advertising Content, Facebook Ad Content, Social Media Advertising, Copy Writing, Advertising Tracking & Reporting.
Understand the customer
Whether it is a B2B clients or B2C customers, we undertake extensive research and take a customer centric approach. We discover what motivates your target audience, and build your campaign journey from the base up.
Our expertise lies in strategy! We develop a communication strategy to engage and reach your desired market via the most effective marketing channel at a price point and intensity that suits you.
Establish a creative direction
We stress the importance of establishing an effective creative approach to push your brand to top of mind.
Through the creative development process we are able to execute an advertising campaign that is both true your brand and facilitates growth and change.
Marketing Channel Selection
Our goal is to execute your market wherever it may me. Through a multi channel approach we are able to select the type and number of media channels best suited for your advertising campaign.
Whether its online advertising, print advertising, trade publications, billboards, programmatic, ppc, Google Ads, Facebook, Instagram, LinkedIn, Twitter, email marketing we have you covered.
Additionally also purchase media on clients behalf and develop media plans where required.
Start achieving outstanding results through effective advertising campaigns today!
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