DIGITAL MARKETING

Email Marketing

 

Mind Methods provide specific email marketing solutions that are business, industry and product specific. Our approach is focussed on building tailored email marketing solutions that will be effective in achieving your desired result and that can be measured to provide you with powerful insights. 

 
Our solutions are not only great for your marketing team, but can empower your sales department to push a sale further along the funnel.
 
 

Campaign Consultation

LOOKING TO DO A COMPLETE EDM CAMPAIGN? 

We perform a comprehensive review and consultation of an overall campaign strategy and approach.

This includes a developing a campaign design, reviewing previous campaigns, setting key campaign objectives and strategies and focussing on measurable ‘call to actions’ (i.e. subscriptions, auto responders)

Email Template Design & Creation

NEED TEMPLATES FOR SELF MANAGED EMAILS? 

We design and create specific email templates and artwork for use by your in house team. This includes generic organisational/newsletter templates, campaign templates and product templates. 

Additionally boost your potential for conversion by allowing us to also develop your landing pages. 

 

Email Management System

MANAGE YOUR EMAILS FROM ONE SYSTEM

In todays world mosts businesses have access to an email marketing system with a majority of the decent systems having API's that speak directly with common CRMs (such as Salesforce).

We can help you get setup on your platform of choice. Being setup means that you can populate templates, manage your subscriber lists, comply with anti-spam laws and more generally have access to a system that will allow you to develop high impact emails.

Email Marketing Reporting

WHATS GOING ON?

The main benefit of subscribing to a email marketing program (or utilising a program within one of your other systems) is that you can get access to email marketing metrics that will empower both sales and marketing. 

You will be able to monitor what content is working and most engaging, understand the health and churn of your subscriber list and also gather insights as to who may be more down the sales funnel.

As a result you can also create trigger emails based on certain criteria (such as someone clicking a particular product link gets a follow up email a week later). Powerful stuff!

 

Our Approach

1.

Do a situation analysis based on your current database and approach to email marketing 

2.

Develop your email templates or campaign

3.

Launch and review the results, create a sub campaign based on email engagement


Key Solutions
 

Briefing & Background

  • Scope meeting

  • Define business objectives

  • Review current technical capability

  • Current and desired state analysis

  • Define implementation deliverables

  • Understand current database structure

  • Review segmentation

  • Review product/service offerings

  • Specify desired functionality

  • Specify technical requirements

  • Propose final solutions

  • Create a tailored implementation plan

 

Implementation

  • eDM concepts

  • Develop email templates

  • Develop eDM campaign

  • Setup email system

  • Setup list segmentation variables

  • List importing/exporting

  • Send emails at ideal engagement times

  • Create autoresponder and trigger campaigns

  • Create drip feed campaigns

  • Review key metrics

  • Setup campaign reporting

  • Integrate with other key systems (if required)


Related Articles and Case Studies

 
 
Other Digital Marketing areas you might be interested in: