Marketing is continuing to grow and adapt as a disciple, constantly evolving to keep up to speed with the continuous changes and improvements being made in supporting tools and technologies.
We always love coming off a week where we have just presented some outstanding results to our clients!
Marketing is continuing to grow and adapt as a disciple, constantly evolving to keep up to speed with the continuous changes and improvements being made in supporting tools and technologies.
At Mind Methods we strongly believe in the fundamentals of marketing theory, but realise that true results for clients will occur through applying these fundamentals faster, cheaper, more efficiently and more effectively. The leading new technologies, tools and processes we use within our Online Marketing services are a perfect example of this. We don’t even call this area Search Engine Optimisation (SEO) anymore, even though the market and our clients continue to refer to it that way.
SEO is now simply either incorrect terminology or an inferior service. Online Marketing is now so much more than simply manipulating your websites and it’s linkages to other websites in order to increase your ranking on search engines.
Last week Mind Methods presented some initial 6 month results to a client that is attempting to grow its brand nationally within a highly competitive industry. After designing and developing the website for this organisation, we commenced a comprehensive Online Marketing (SEO) Program with clear objectives to grow their online brand and increase relative traffic and leads to their website.
The results were nothing short of phenomenal, especially considering that Online Marketing (SEO) is a strategic, long-term focussed marketing strategy.
Our Online Marketing (SEO) programs provide clients with a comprehensive schedule of monthly activities that are focussed on improving their brand online, increasing organic (non-paid) traffic and generating more leads and enquiries into the business.
5 Critical Online Marketing Components that we focus on include:
1. Relevant Links
Building and negotiating quality linkages to industry authorities
2. User Experience
Technically improving website for fast loading and logical structure
3. Relevant Content
Linking semantically relevant content as proof of industry authority
4. Content Strategy
Extensive research into a content strategy that fits the needs of the market1
5. Conversion Optimisation
Monitor and optimise the website for lead generation performance