Sydney Marketing Agency - Mind Methods

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Mind Methods x Maison Blanche Candles Co-Branding

This holiday season Mind Methods have embarked on an exciting collaboration with Australia's Maison Blanche, producing a one-off range of scented candles.

Our collaboration with Maison Blanche will be sure to catch the eye this holiday season!

The Collaboration

This year our Creative Director, Nathan Lee, put forward an exciting idea about a collaboration with Australia's own Maison Blanche. We were searching for an opportunity to work with a strong local brand with similar values to ours and the same attitude towards premium quality standards. Maison Blanche was that brand, who have grown rapidly this year and even recently added retail giant Sephora to their list of outlets. 

Each Maison Blanche candle is meticulously handmade in Sydney from the highest quality 100% pure soy wax, with no nasty additives. They use lead and toxin free cotton wicks to ensure a safe burn and use only the best fragrance oils to complete every Maison Blanche candle.

In an exclusive collaboration, Mind Methods crafted its own range of Maison Blanche scented candles, producing a limited edition run of 50 co-branded candles with the scent selected by Mind Methods. 
 

The Process

Nathan started the rare project by attending a candle production and pouring workshop, in a behind-the-scenes experience at the Maison Blanche headquarters.

Needless to say, Nathan's creative flair, steady hand and attention to detail, flowed through the creation process. With much care taken, Nathan poured each of these candles by hand. This resulted in the production of 50 limited edition candles with a scent described as "woody with hints of dark berries"... perfect for the festive season!

Nathan Lee, putting a whole lot of love into the production of these hand-poured candles.

Melting of the soy wax while making the preparations to the 50 jars.

Mixing our fragrance with the melted soy wax.

Careful pouring, looking for a flawless finish.

Once the wax has set, the packaging is completed. We are extremely happy with the finish of these soy wax candles.

50 Mind Methods limited edition candles at the office ready to be distributed.

The Surprise

Now with the full set of hand made, one-off candles, the team at Mind Methods will be making a few surprise visits to deliver some of these exclusive candles as Holiday Season gifts! Stay tuned for the next update as we share some of the reactions to these special gifts...

Happy Holidays from the Mind Methods team!


Follow Nathan Lee on Instagram, Pinterest, Behance and The Loop.

Follow Maison Blanche on Facebook and Instagram and access their entire collection through the official website