Fast Moving Consumer Goods(or FMCG) highlights the entire spectrum of textbook brand focussed marketing and in particular defines Customer Marketing well.
Personalisation and the need for engaging personalised relevant marketing is critical in this day and age of big data and results driven marketing.
In the past marketing campaign microsites were expensive, required relatively long lead times to get up and generally a tool used by larger organisations.
Today, officially briefing a team or agency is often overlooked, however, it’still a great way to set the right expectations for required results.
Many agencies have very specific skills and can execute some projects very well technically, but do they understand holistic marketing? Very little do.