BRAND & CREATIVE

Technology Brand Development

— Mercury Innovation —

Brand development for a business leading the way with traffic solutions in the engineering industry.

 
mercury-innovation-branding-by-mindmethods
 
 

Situation:
12d Solutions are leaders in Civil Engineering Software through their core product 12d Model. A key focus for this large Australian SME was to launch a new software product to their client base that is focussed on document and digital resource management for large infrastructure projects – 12d Synergy. 12d Solutions Pty Ltd needed a strong brand identity to take the product to market.

Our team was also involved in product development via product testing, product feedback and product flow and functionality suggestions. During this phase 12d Synergy was also being tested by the Stronger Christchurch Infrastructure Rebuild Team to manage all of the documentation for the rebuilding of Christchurch after the shock earthquakes. 

Solution:
We developed a powerful brand identity for 12d Synergy that would create a unique presence in the industry and reflect the brand proposition. We assisted with the full roll-out of the brand across all key materials that would be used in selling the product both locally and internationally. .

Result:
The full scale brand development process was undertaken for 12d Synergy, delivering a solid product brand identity that could stand up within a global software landscape and mix it with the very best.

We delivered:

  • Brand Identity & Logo Development
  • Brand Assets & Applications (Print & Digital)
  • In-App User Interface Design
  • Brochure Design
  • Branded Product Documentation
  • Brand Guidelines
  • Point of Sale

 

 
 Final logo in the full-colour lockup

Final logo in the full-colour lockup

 Old Mercury Innovation Logo (left) with the new logo (right)

Old Mercury Innovation Logo (left) with the new logo (right)

 Mythology references of Mercury and his helmet

Mythology references of Mercury and his helmet

 Large format application for the new logo

Large format application for the new logo