We love a good read, and are often inspired by the beauty of printed media. Here are our favourite books at the moment.
Print is not Dead
Photo Diary: Tampere
I love my sunny Christmas days, but if I'm going to be celebrating it in the cold, I want lots of snow!
2017 Marketing Agency Wrap Up
It’s been another great year! Being a boutique agency allows us to be nimble and to really keep a focus on the projects that matter to our clients.
The Benefits of Outsourcing Your Marketing to an Agency
Always ensure that your business or department grows in capability and that fundamental systems, tools, processes and marketing assets are embedded in your marketing function.
Customer Marketing Goes Beyond FMCG
Fast Moving Consumer Goods(or FMCG) highlights the entire spectrum of textbook brand focussed marketing and in particular defines Customer Marketing well.
Rewind: Top 10 Players of 1997
The team at Mind Methods enjoy a little bit of basketball especially when nostalgia is mixed in. With the new NBA season tipping off in 10 days time we look back at 10 classic performances.
Helpful hints for running a Google Adwords campaign (SEM)
With Google Adwords your target market is in the headspace to ‘buy’ or are doing research to find out more about purchasing.
Brand Evolution... is there a process to developing a brand identity?
Branding is not static and there is a process to branding that should be respected. It evolves based on the maturity of a business, its products, its services and target markets.
Photo Diary: Japan
A sense of nostalgia comes with each trip to Tokyo, and no matter how many times I have been, it always is a surreal encounter. There is a real magic about this wonderland.
Naming your brand
If you have ever been involved in the origins of an organisation or company, you would know just how difficult it can be to come up with a great name that your entire brand identity can stand behind.
Project Apollo Archive
NASA has uploaded almost every image captured by Apollo astronauts on lunar missions. There are over 10,000 photographs posted on the Project Apollo Archive.
Co-Branding Wine Project: The Making of
Take a look behind the scenes of the team putting together the final touches for the V3 Wine project, a special batch of 2009 Cabernet Shiraz limited to only 48 bottles.
Tea of Life
Marketing brainstorms to better human engagement, putting on a brew is a good reason to get together.
History of Reid House: Mind Methods HQ
Our office is based in a heritage listed building from 1906 and is one of the tallest in the world to use a timber post structure. The old school charm ties in well with our Mind Methods 'Brand Science' vibe.
New Year's Resolutions for Marketers
There is no surprise that people have decided to use this time of year as an opportunity to reflect, learn and set the way forward. Here are our 2017 New Year's Resolutions.
2016 Top Moments in Football
It has been another busy year in the world of football and 2016 played host to some unforgettable moments. Looking back on the footballing year that was, I thought I'd share my best moments in 2016 for a bit of fun and to highlight just what an exciting year it was for the world game!
Best Podcasts of 2016
As a marketer it is important for me to understand culture and the world we live in. One short-cut is to listen to podcasts...
Seoul: Best Travel Destination of 2016
Of all the travel destinations we encountered last year, Seoul managed to surprise and inspire the most.
2016 Wrap Up
The team has been working hard to gain a deeper understanding of marketing in the digital age and develop strategies to deliver the best outcomes for our clients.
Mind Methods x V3 Wines Collaboration
Every year we face the same challenge, how are we going to develop a Christmas gift that highlights our overall brand values