The specific type of campaign that a company chooses will depend on its goals, target market and resources.
Types of marketing campaigns
How Call Tracking gives you a clearer picture of your online and offline marketing
With brand presence increasingly moving online, companies need to integrate their offline and online activities to best execute and measure their campaigns.
Tracking and Reporting for Social Media
The expansion of social media has also brought about the creation of sites and tools that allow you to track your competitors social media accounts and compare them to your company’s.
Programmatic Advertising explained simply
The aim of the game is for advertisers and customers to find each other seamlessly online. Publishers and Ad Exchanges help achieve this by presenting relevant ads online based on market research and user behaviour.
What is an SEO audit?
You’ll need to audit your site before you can come up with a plan to rank highly on Search, here’s why and how.
The Power of Video in Social Media Advertising
Tap into the power of video for your Social Media Advertising. Here’s everything you need to know and consider.
How to Find the right marketing agency
Many agencies have very specific skills and can execute some projects very well technically, but do they understand holistic marketing? Very little do.
Social Media Insights: What consumers expect from brands
Sprout Social surveyed 1000 people to understand the correlation between social media engagement and the growing need for connectedness across platforms.
How to develop a robust marketing communications calendar
Marketing communications calendars define your strategic messaging, manage tactical messaging and help you define your campaign and content marketing plans by channel and target audience.
On self promotion and the fear of being noisy on social media
On social media: We’re living in a parasocial age. We now know the happenings of friends we haven't caught up with in years.
Finding your voice on Social Media
Finding your voice in business is about knowing who you are and expressing what makes you stand out from your competitors. It’s time to find your voice on social media!
The Power of the Gantt for Marketing Projects
Project management tools and processes should be a marketers best friend and one such tool that every marketer appreciates is a good Gantt chart. We explore why gantt charts are still relevant today!
Know your competition: ranking better on Google (SEO)
SEO strategy should be in line with your marketing and brand strategies to foster competitor differentiation and maintain relevancy with your target audience.
The Benefits of Outsourcing Your Marketing to an Agency
Always ensure that your business or department grows in capability and that fundamental systems, tools, processes and marketing assets are embedded in your marketing function.
Customer Marketing Goes Beyond FMCG
Fast Moving Consumer Goods(or FMCG) highlights the entire spectrum of textbook brand focussed marketing and in particular defines Customer Marketing well.
Brand Evolution... is there a process to developing a brand identity?
Branding is not static and there is a process to branding that should be respected. It evolves based on the maturity of a business, its products, its services and target markets.
B2B Marketing: The essential process to follow when marketing to businesses
In the land of Business to Business, the Buyer Decision-Making Journey is an essential fundamental process to remember.
More Than a Feeling: The Power of Music in Marketing!
Like visual cues, as marketers we should be aware of the importance of audio cues (in particular music) when developing a unqiue experience through rich content for marketing communications (such as advertising).
More than a game
Leicester City, a relative minnow in English Football, won the elusive English Premier League title in 2015/16. This fairytale proved that you can still achieve great success with limited budgets and resources.
Setting foundations for success for product launch campaign
Everyone wants a successful product launch campaign. New product go-to-market strategies should include internal and external analysis, as well as acquisition and retention strategies.