Mind Methods were tasked with providing creative direction for the launch of Navarra Venues first offering in the CBD.
The space, an art deco building from the 1920's was once a horseracing institution but since become an overlooked destination. Whilst most places harken to a golden age with hipster styling, the Lower Bar CBD has a rich story behind it. This was a key point of difference we wanted to highlight, capitalising on the space's heritage and natural charm.
We fashioned two aesthetic directions for the rollout of the venue: the roaring 20's and 1960's New York. Using the Great Gatsby and Mad Men as touchstones respectively. Both have inspired many Wedding Pinterest boards but we felt they captured the wow factor and signature luxe of Navarra Venues.
We established moodboards and developed a style guide for social tiles, as well as offering stylistic direction for a photoshoot. We revamped the logo ensuring that it paired well with exisiting the Navarra Venues signage and sense of history.